Ryan Potvin
Ryan is a Colorado native with a bloodline in real estate. An entrepreneur with big ideas, he has always found himself captivated by the built environment. In 2005, after graduating from the University of Colorado in Boulder, Ryan moved to San Francisco, CA to co-found a prominent green real estate consulting firm, Environmental Building Strategies.
Ryan led EBS for nearly a decade and during his tenure saved commercial owners millions of dollars in operating costs by cutting down on energy, water, and waste in their buildings. His consulting portfolio consists of over 65 million square feet of real estate and includes, at the time, the most extensive renovation of an existing building to Net Zero Energy in the United States. Ryan has managed both new construction and existing building efficiency upgrades for large portfolios of public and private real estate companies. In 2013, the company was ranked the 25th Fastest Growing Private Company in the Bay Area.
In his free time, Ryan enjoys physically challenging himself on all of Colorado’s mountains and is up for any challenge on a bike or skis. Together with his wife, Maddie, he is building out a Sprinter van to support their mutual love for adventure and the outdoors.
Maddie Potvin
Maddie is a forward-thinking and results-oriented business maven with strong roots in the Midwest. She graduated with a Bachelor of Business Administration from the University of Michigan’s Ross School of Business and took her talents to San Francisco, CA in 2008 to pursue a career in the corporate retail & apparel industry.
Maddie’s natural leadership style was showcased while holding various roles within buying and merchandising functions for the iconic companies Macy’s, Inc. and Levi Strauss & Co. Here she translated conceptual brand direction into market-specific strategies and financial plans while overseeing operational execution across distribution channels for businesses $5M - $130M in annual revenue. Eventually, Maddie transitioned into more strategic roles where she helped organizations achieve operational excellence in bringing seasonal product and brand messaging to life. At Levi’s, she managed the Go-To-Market Strategy for the Global Levi’s Brand ($4.5B), creating business systems and processes to drive execution of corporate initiatives.
When not working or chasing Ryan up and down mountains, Maddie loves to travel and has a special fondness for European adventures. She enjoys her roles as an active volunteer at the local homeless shelter and urban goat farm, in addition to serving as a mentor for undergrad students at CU’s Leeds School of Business.
